There are 3.5 billion Internet users in the world today, but having a website is not enough to successfully reach them. It is estimated that 1.2 billion people access the web from the mobile device. In other words, if they’re online, there’s a fair chance they’re on their phones.
Have you ever tried loading a desktop page on a mobile device? Users will not stick around on a site which is not optimized for mobile experience. In fact, research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load.
If images and text can’t display properly, or they’re taking up too much bandwidth, users will avoid the risk of spending their entire data plans. They will become annoyed and switch to a competitor publisher’s portal, one that’s optimized for mobile phone viewing.
The reality is that many sites remain unoptimized for mobile. According to a recent survey, only 56% of small business websites are responsive, so you it’s easy to gain a competitive edge against your competitors with a mobile optimized site.
What is the deal with having a media app?
Mobile apps have their own set of significant benefits that make content consumption easy, quick and comfortable for users. The #1 on the list is fast access to information, and #2 is a much more pleasant user experience thanks to a well-organized layout.
Any action is shortened as opposed to the browser, and this means better visuals in a shorter and lighter loading time. If a publisher has a mobile app, they can also make some portion of their online content available offline, so users still find your app interesting even when their data plan runs out.
And when the users are online, they can select to receive real-time updates for important news or events, so they always stay up-to-date with your service.